Wednesday, June 27, 2012

Becoming A Better Web Designer By Understanding Both Halves Of Your Brain


A well-known fact of human psychology is that we have a left and a right brain – and that, whilst we use both sides, each of us will have one side that is more dominant than the other. By understanding both sides of your own brain and determining which one is more dominant, you can actually harness this creative energy and become a better web designer.

So, what traits do web designers of left or right brain dominance commonly personify in their work?
  • Right: these people depend more on visual references to undertake learning and understanding. These people are also more emotional and intuitive, but lack organization, prioritization and time-management.
  • Left: these people are very organized, analytical and have a great love of rules and regulations. These people also rely more on auditory information for learning and understanding.
Whilst those whose right brains are more dominant are definitely naturally creative (this is where abstract art came from), this is not to say that those with dominant left brains cannot also be creative in their own ways (such as ‘orderly art’). They just have to approach these tasks in a different way.

It is also important to keep in mind that we will not be 100% right or left brained – we will share a number of traits from either side (although some will be far more dominant). Instead of only working to your dominant traits, however, a good web designer will embrace all of their traits. Simply find your own unique style and go with it.

So, which side of your brain is more dominant? Instead of trying to work against this dominance, embrace it – left brain dominant people can be equally creative as right brain dominant people and, when you accept this, you will be well on your way to becoming a better web designer who utilizes all of the traits and characteristics at their fingertips.

Monday, June 11, 2012

How To Create Unique Web Designs


It is often argued in this day and age that is impossible to come up with unique web designs – everything has been done before and, before long, everything starts to look the same. It is not uncommon, however, to come across a website that really stands out from the crowd with its amazing designs and seemingly endless inspiration. So, how can you achieve something similar?

Firstly, you must ask yourself what unique actually is. In terms of web design, it basically refers to doing something differently to how everyone else is. You only need to do small things differently – reinventing the wheel is likely to make you stand out, but often for the wrong reasons.

But what are the best tactics to use in web design in hopes of coming up with something wholly unique?
  • Details: this is a fairly easy way to make your designs stand out from everyone else’s, especially as it encompasses a wide area in which to work with. Add detail to a design to give that extra edge.
  • Signature Style: this is something that most people in the web design industry long to achieve; you want someone to immediately recognize a website as one of yours when they look at it.
  • Illustration: when done right, illustration can blow your competition away. Remember that illustration is artistic and design is analytical – mixing the two together is magic in the making.
  • Extras: it is also important to put a little time and effort into the ‘extras’ of your design; you want to surprise your users with little things that they don’t expect, such as interesting drop down effects.
In closing, it is important to remember that creating unique web designs is not about turning the whole industry on its head – it’s about adding a personal touch to your work that allows you to stand out from the crowd. Embrace the above tactics and challenge yourself to become one of the designers who is remembered.