5 top offenders when it comes to BAD website design.
1. Slow Load
There is nothing more infuriating than a flashy home page that takes forever to load. Who’s got time to sit there and watch it load line by line or wait for the fuzzy picture to become sharper? Personally I’ve got better things to do than donate my time to a company that doesn’t think my time is valuable. So all those web design bells and whistles may well be wasted if it can’t load efficiently.
2. Font Size
Nothing makes me feel older than leaning forward to my laptop and squinting to read font. And hear this, I don’t like feeling older. You shouldn’t have to work hard to decipher a message so please keep your font size readable by the unaided human eye. If you think you need to make your font smaller to fit your text in then you’ve probably got too much text! Conversely, ENOURMOUS font size can look like you don’t have much to say. Yes it’s a fine balance but one that need to be struck.
3. Contact Details
Do you know I was checking out a website the other day for a product I really really wanted but do you think I could easily find their contact details? Yes eventually I found them but not without frustrating navigation where I almost gave up. And then their contact phone number was only expressed in those numeric and alpha combinations (e.g. 1300 RINGME) and though I’m quite capable of dialling from this format it made me think about those who perhaps are not (e.g. elderly). Contact details are important not just as a means of contacting a company but also to validate and legitimise their location and existence.
4. Pulling Up a Blank
Yay! I’ve googled, I’ve found a website that looks like it is what I want, and I’m navigating and have found a page that looks like it is exactly what I’m after, I navigate there and get the message “No Information Available”. Please don’t tease me and waste my time. If you don’t have it, you don’t have it and if it’s not ready yet, then don’t ad it to your website until it is!
5. No Go Logo
Please don’t stick with that dated logo just because your Grandma and Uncle Jim came up with the idea just before she departed this earth. Your logo needs to be eye catching and pleasing and in sync with your branding and website design. An unintentionally 70’s style logo just doesn’t work with that slick, professional financial planning website you’ve just signed off on.
1. Slow Load
There is nothing more infuriating than a flashy home page that takes forever to load. Who’s got time to sit there and watch it load line by line or wait for the fuzzy picture to become sharper? Personally I’ve got better things to do than donate my time to a company that doesn’t think my time is valuable. So all those web design bells and whistles may well be wasted if it can’t load efficiently.
2. Font Size
Nothing makes me feel older than leaning forward to my laptop and squinting to read font. And hear this, I don’t like feeling older. You shouldn’t have to work hard to decipher a message so please keep your font size readable by the unaided human eye. If you think you need to make your font smaller to fit your text in then you’ve probably got too much text! Conversely, ENOURMOUS font size can look like you don’t have much to say. Yes it’s a fine balance but one that need to be struck.
3. Contact Details
Do you know I was checking out a website the other day for a product I really really wanted but do you think I could easily find their contact details? Yes eventually I found them but not without frustrating navigation where I almost gave up. And then their contact phone number was only expressed in those numeric and alpha combinations (e.g. 1300 RINGME) and though I’m quite capable of dialling from this format it made me think about those who perhaps are not (e.g. elderly). Contact details are important not just as a means of contacting a company but also to validate and legitimise their location and existence.
4. Pulling Up a Blank
Yay! I’ve googled, I’ve found a website that looks like it is what I want, and I’m navigating and have found a page that looks like it is exactly what I’m after, I navigate there and get the message “No Information Available”. Please don’t tease me and waste my time. If you don’t have it, you don’t have it and if it’s not ready yet, then don’t ad it to your website until it is!
5. No Go Logo
Please don’t stick with that dated logo just because your Grandma and Uncle Jim came up with the idea just before she departed this earth. Your logo needs to be eye catching and pleasing and in sync with your branding and website design. An unintentionally 70’s style logo just doesn’t work with that slick, professional financial planning website you’ve just signed off on.