Thursday, February 24, 2011

How to design a REALLY BAD website

5 top offenders when it comes to BAD website design.

1. Slow Load
There is nothing more infuriating than a flashy home page that takes forever to load. Who’s got time to sit there and watch it load line by line or wait for the fuzzy picture to become sharper? Personally I’ve got better things to do than donate my time to a company that doesn’t think my time is valuable. So all those web design bells and whistles may well be wasted if it can’t load efficiently.

2. Font Size
Nothing makes me feel older than leaning forward to my laptop and squinting to read font. And hear this, I don’t like feeling older. You shouldn’t have to work hard to decipher a message so please keep your font size readable by the unaided human eye. If you think you need to make your font smaller to fit your text in then you’ve probably got too much text! Conversely, ENOURMOUS font size can look like you don’t have much to say. Yes it’s a fine balance but one that need to be struck.

3. Contact Details
Do you know I was checking out a website the other day for a product I really really wanted but do you think I could easily find their contact details? Yes eventually I found them but not without frustrating navigation where I almost gave up. And then their contact phone number was only expressed in those numeric and alpha combinations (e.g. 1300 RINGME) and though I’m quite capable of dialling from this format it made me think about those who perhaps are not (e.g. elderly). Contact details are important not just as a means of contacting a company but also to validate and legitimise their location and existence.

4. Pulling Up a Blank
Yay! I’ve googled, I’ve found a website that looks like it is what I want, and I’m navigating and have found a page that looks like it is exactly what I’m after, I navigate there and get the message “No Information Available”. Please don’t tease me and waste my time. If you don’t have it, you don’t have it and if it’s not ready yet, then don’t ad it to your website until it is!


5. No Go Logo
Please don’t stick with that dated logo just because your Grandma and Uncle Jim came up with the idea just before she departed this earth. Your logo needs to be eye catching and pleasing and in sync with your branding and website design. An unintentionally 70’s style logo just doesn’t work with that slick, professional financial planning website you’ve just signed off on.

Tuesday, February 15, 2011

How to choose the best web design for your eCommerce website

Have you recently decided to turn your hobby into a money-making business and are looking for a low-cost method of marketing your product? Maybe you run an established retail company and want to turn your web traffic into profits by establishing an additional online store?

Either way, you’re going to need to start considering which will be the best style of web design to guarantee that your new ecommerce website is a flying success.

As with any web design, there are two main choices when establishing an online presence for your ecommerce business. Many web design companies offer cheap and basic templates for online store sites. Although these may seem to be the most economical option for getting your online business immediately up and running, you should also consider custom web design companies that will produce an online store that has exactly the right colour scheme, graphic style and purchase features to put forth a professional and unique image of your company. After all, don’t you want your potential customers to feel that they can trust you and your products? The last thing you would want is for them to instantly judge your business as cheap and generic which is exactly the impression template web design can lend to a page.

When choosing a web design for your ecommerce website, it is also important to select one that can be easily modified to accommodate future developments of your business, which is another advantage of choosing customised web design. Your ecommerce website design should include the capacity to present unlimited products, categories and subcategories, real-time delivery charges and diverse payment methods. You should also be sure that it includes information pages such as ‘About Us’ and ‘Terms and Conditions’, as well as plugins to enable shoppers to share favourite products on social networking sites and blogs.

Of course this is just the tip of the iceberg in terms of what kinds of features are currently available in ecommerce web design and nothing beats consulting a professional web design company to ensure that you are making the best choice for your business needs.

Infinite IT Solutions are a quality website design, development and online marketing company that have been producing quality custom designed ecommerce websites for the past ten years. Check out our portfolio to see what we can do for your business.

Monday, February 7, 2011

Logo Design

Consciously or unconsciously, a company logo represents so much about a company. Conscious judgements about a company and their abilities may be made when a prospective client views a poorly designed logo. But judgements may also be deeper seated and lie in unconscious negative associations. A good logo designer will have an in depth understanding of the emotions that various colours, shapes and designs will project and will take the time to understand a company and their visions and design a logo accordingly.

A company logo should not only form a cohesive part of a website but also be part of a larger business concept that takes into account all marketing materials including stationary and signage. In terms of web design, it is important that the logo and web design complement each other. It is surely false economy to put money into a new website design without also considering if your also requires updating.

We’ve all seen well-designed websites, slick and professional with beautiful imagery but where the logo is very ‘70’s’ and clearly the client has insisted that it remain the same. Consciously or not it sends a message to consumer that they are not progressive and are cheap, stubborn, short sighted or all of the above! Yes this could be perceived as a money-spinner but if you are going to sink the money into a great website then the same consideration should also be given to your logo.