Consciously or unconsciously, a company logo represents so much about a company. Conscious judgements about a company and their abilities may be made when a prospective client views a poorly designed logo. But judgements may also be deeper seated and lie in unconscious negative associations. A good logo designer will have an in depth understanding of the emotions that various colours, shapes and designs will project and will take the time to understand a company and their visions and design a logo accordingly.
A company logo should not only form a cohesive part of a website but also be part of a larger business concept that takes into account all marketing materials including stationary and signage. In terms of web design, it is important that the logo and web design complement each other. It is surely false economy to put money into a new website design without also considering if your also requires updating.
We’ve all seen well-designed websites, slick and professional with beautiful imagery but where the logo is very ‘70’s’ and clearly the client has insisted that it remain the same. Consciously or not it sends a message to consumer that they are not progressive and are cheap, stubborn, short sighted or all of the above! Yes this could be perceived as a money-spinner but if you are going to sink the money into a great website then the same consideration should also be given to your logo.
A company logo should not only form a cohesive part of a website but also be part of a larger business concept that takes into account all marketing materials including stationary and signage. In terms of web design, it is important that the logo and web design complement each other. It is surely false economy to put money into a new website design without also considering if your also requires updating.
We’ve all seen well-designed websites, slick and professional with beautiful imagery but where the logo is very ‘70’s’ and clearly the client has insisted that it remain the same. Consciously or not it sends a message to consumer that they are not progressive and are cheap, stubborn, short sighted or all of the above! Yes this could be perceived as a money-spinner but if you are going to sink the money into a great website then the same consideration should also be given to your logo.
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